1. WHEN SOCIAL MEDIA GOES WR...

Social media is everywhere and there’s not much that businesses can do to escape it. Before you rush off and delve into the deep end of social media marketing here are oversights to avoid.   It’s not about the hard sell. Small...

2. YouTry ignore YouTube

Businesses that ignore YouTube as a medium for advertising are doing themselves a disservice. There are 4 billion videos viewed on the site daily and there are 800 million unique users every month. That translates into a vast potential...

3. CLICK THINKING

Pay Per Click is a well-known web advertising model where the number of clicks dictates the amount an advertiser has to pay. When Google AdWords was launched, PPC became the norm. In traditional forms of marketing, an advertiser will pay a...

4. SEO SCAMS THAT SURVIVE

Don’t fall victim to one of these ridiculous SEO scams that plague our online world. Possibly the biggest scam is one where companies guarantee you a top Google ranking. Don’t believe it because no company can guarantee a certain...

5. LET HISTORY NOT REPEAT IT...

With all the best research and intentions, sometimes advertisers get it dreadfully wrong. Here are some of the world’s biggest marketing mishaps.   Coca Cola launching New Coke. The successful brand was not enjoying giving up part...